Design project: promotional cards for Food For Free!

I designed this deck of promotional cards for Food For Free, a small food rescue nonprofit where I serve as part-time Administrative and Events Coordinator.

The design challenge here was to create a streamlined replacement to the nonprofit’s existing neon green Xeroxed brochures, which were wordy and not visually captivating, without raising the cost per item. These “grab cards” keep production costs low by utilizing dynamic typesetting instead of color, and at just 3.5″ x 3.5″, or the width of a business card squared, they are more economical—both cost-wise and environmentally—than standard postcards.

Each deck contains six unique card fronts with an identical call to action on the back, and will be displayed at festivals, restaurants, and retailers where Food For Free fundraising takes place.

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This entry was published on February 7, 2013 at 10:25 pm. It’s filed under Illustration/Design, My Work, Pictures and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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